OSCAR Methodology for managing WordPress projects by Dinesh Jain

Dinesh Jain

Meet Dinesh Jain, Dinesh is a Certified ScrumMaster® and has been a part of Organizing team of Pune WordCamp 2015.

Dinesh began leveraging WordPress right after graduation in 2012 and he has not looked back since. The manifold features of WordPress and the flexibility it provides has had Dinesh firmly glued and his attachment to the WordPress CMS is growing stronger with time.

From a novice level to acquiring expertise, he has evolved his skillset to also managing large scale projects in WordPress. Dinesh has been a vibrant part of the WordPress Community and has contributed to its open source community in myriad ways.

Dinesh was a speaker at Wordcamp Mumbai 2012 and also was a member of the Organizing Committee of Wordcamp Pune 2015. He is an enthusiastic attendee of WordCamps. At present, he is the VP of Services in Armentum, which is a full service digital agency and an emerging player in WordPress and based out of its Bangalore Development Center.

His Areas of expertise are:

  • WordPress Development
  • Project Management
  • Agile Methodology

Highlights on Dinesh Jain’s talk: OSCAR – A growth driven methodology for managing WordPress projects

  • Currently there are scores of project management methodologies available but almost all of them are either built for enterprise level or are difficult to manage. Hence the intuitive need to have a simple methodology which follows Agile and easy to manage for all genres whether they are freelancers, start ups, small or large businesses.
  • Why look into another one when there are a plethora of Project Management Methodologies present. The main purpose behind OSCAR is that it unifies user experience, development and customer acquisition. By leveraging OSCAR, an agency or a freelancer is able to de-commoditize their offering and continue to earn revenue for a client on a retainer basis that goes beyond support.
  • OSCAR helps companies build a revenue engine with no overhead costs as well as using the project management methods in an effective manner for smooth execution of the projects.


The Talk includes:

  • Why Project Management Methodology is essential for a WordPress project
  • Existing Methodologies and hindrances caused.
  • Understanding each phase of OSCAR methodology:

    • Objective
    • Strategy

      • Building a Baseline
      • Understanding “Why”
      • Defining “What”
      • Defining “How”
    • Create

      • User Experience and Interface
      • Code Wrangling
      • Content Development
      • Marketing and Sales Automation Engine
    • Analyze

      • Performance Measurement
      • Performance Analysis
    • Refine

      • Update based on performance measurements and analysis
      • Implement Product Roadmap Features
      • Follow Content Calendar For Content Development
    • Tools for each phase of OSCAR methodology
    • Advantages and Derivatives of using OSCAR for Freelancers and Agencies.


    How it will help the audience:

    • Non-Technical (Business Owners, Business Analytics, Business Development Managers)
    • Technical (Developers, Freelancers)

    Linkedin Profile: https://in.linkedin.com/in/dineshjain2911

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