{"id":9,"date":"2016-03-28T17:56:09","date_gmt":"2016-03-28T17:56:09","guid":{"rendered":"https:\/\/2016.nashik.wordcamp.org\/sessions\/"},"modified":"2016-10-03T00:50:16","modified_gmt":"2016-10-02T19:20:16","slug":"sessions","status":"publish","type":"page","link":"https:\/\/nashik.wordcamp.org\/2016\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t
\n\t\t\n\t\t\t
\n\t\t\t\t

\n\t\t\t\t\tMarketing Lessons I learnt from the WordPress community\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"Saurabh<\/p>\n

\"Regular Regular Talk<\/h3>\n

I still like to be called a WordPress developer but I have managed products and dabbled at marketing before. In 2014, I started getting active in the WordPress ecosystem and eventually led the organising of WordCamp Pune 2015.<\/p>\n

In this period, I was able to create successful, non-intrusive promotional campaigns for various WordPress related activities, especially WordCamp Pune. I learnt a lot of things there.<\/p>\n

I have been working since I was 18, so I have been working for 16 years now and I have seen different sales and marketing tactics in my career in different managerial roles. I’m going to compare and contrast concepts behind some common marketing tactics\/strategies with some proven engagement strategies that I learnt from the WordPress ecosystem.<\/p>\n

While the topic is definitely business oriented, it will have insights and examples that are useful both for individuals and organisations.<\/p>\n

The concepts are simple and can be grasped by anyone with zero marketing skills, as well.<\/p>\n

Outline<\/p>\n

1. Introduction (10 mins)
\n2. Contextual Conversations v\/s Sales Funnels (2 mins)
\n3. Cultural Transparency v\/s Self Promotion (2 mins)
\n4. Resource Entities v\/s People (2 mins)
\n5. A note on Goal Orientation (4 mins)
\n6. Conclusion (2 mins)<\/p>\n

Total 22-30 mins<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tState of WordPress Security: Today and beyond\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\"Shivam<\/p>\n

\"Regular Regular Talk<\/h3>\n

WordPress is huge. One of the greatest things about WordPress is that it\u2019s open source; which also means that it is really well understood. WordPress powers more than 25% of the web and it\u2019s steadily moving towards the 30% mark. Thousands of third-party plugins and themes are available. All these points that make WordPress great, also make WordPress extremely vulnerable to hacking. Also, the scale and complexity of WordPress provides for a large attack surface.<\/p>\n

The WordPress team is invested in maintaining the integrity of the application, and all core related security issues are quickly addressed. However the same cannot be said for thousands of plugins\/themes out there which makes WordPress vulnerable.<\/p>\n

Being in the backup business, Shivam<\/span> and his team have spent a lot of time helping customers restore and clean their hacked sites. All this experience and learning was later translated into code that empowers their new product.<\/p>\n

Shivam<\/span> will be sharing some important takeaways from this experience in his talk.<\/p>\n